Delicate jewelry made by hand. Featuring 14-karat solid gold and 18-karat gold plated sterling silver, sparkling crystals, seed beads and semi-precious stones, worn by many celebrities, royalties, fashion personalities, passionate fans and collectors.
ANNI LU was founded in 2013 by Helle Vestergaard Poulsen, former creative director for a number of Danish fashion magazines. The name ANNI LU is a combination of the two persons inspiring Helle the most: her late mother Anni and her daughter Luella. ANNI LU is displayed and sold in leading boutiques in Scandinavia and selected stores around the world. Also a darling of the Scandinavian fashion press, with designs appearing regularly in ELLE, COVER, EUROWOMAN, COSTUME and ALT for damerne.